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Infusion Soft Campaign Power Triangle: 2017 (Traffic (Job Applicants (Good…
Infusion Soft Campaign Power Triangle: 2017
Traffic
Job Applicants
Good Candidates
Maybe Candidates
No Way! Candidates
Sales Leads
Unqualified Sales Leads
Unidentified Leads (new)
Unresponsive
Opt-outs
Qualified Sales Leads
Online Sales Leads
Offline Sales Leads
Technicians/Staff
Engaged Technicians
Disengaged Technicians
Existing Customers
Convert to Sales Leads
Relationship Management
Conversion
Sales Leads: Opt-In to Marketing Campaigns
Giveaways
Articles
Webinars
Job Applicants: Submit a Completed, Truthful Job Application, with all required information
Technicians/Staff: Click on Training Content
Existing Customers:
Click on Maintenance Reminders to purchase more filters
Keep customers engaged and persuade to click through to our engaging content
Offer Opportunities to give us feedback
Economics
Sales Leads
The lead
Deals
Giveaways
Good content
Refresh
Qualify the sales leads
Opportunities to convert to customer
Job Applicants
Job Applicant
Potential Job
Refresh
Qualified or desirable job applicant
Technicians/Staff
Technicians/Staff
Better knowledge (aligns with interests)
Improved ability to earn money
Keep Technicians engaged and track our success at doing so
Refresh
Better trained technicians
Better service to customer
Improved sales through upsales and building of reputation
Less customer complaints
Existing Customers
Existing Customers
Discounts
Maintenance Reminders
Good Content
Refresh
Continual Opportunities to sell or upsell
Build goodwill and trust with customer