Motivation Theories (Maslow's Hierarchy of Needs (Disadvantages: ( …
Maslow's Hierarchy of Needs
Maslow's Hierarchy of needs is a sequence of human needs in the order of their importance. There motivation is to satisfy the needs in a particular level and once these needs are satisfied they can progress to the next level of needs. It is thought that once a need is met, one can no longer go back down on a level.
Provides a useful summary of human needs.
Helps marketers to focus their advertising appeals on specific needs shared by a large amount of their target market.
There is no way to measure how satisfied one level must be before the next becomes operative.
The model is too simplistic.
Fails to account for cultural or social differences between individuals.
It is not aligned with business objectives.
Locke and Latham's Goal setting theory
Locke concluded that employees were motivated by clear goals and appropriate feedback regarding achievement.
Working towards a goal provided motivation to reach that goal, therefore, improved performance.
He found that specific and difficult goals led to better performance than vague and easy to achieve goals.
Used to raise incentives for employees to complete tasks quickly and effectively.
Leads to better performance, by increasing motivation and efforts.
The organisational goals may be in conflict with manager goals - detrimental effect on performance.
Very difficult goals stimulate risk.
There is no evidence that goal setting improves satisfaction.
Employees lack of skills.
Lawrence & Nohria's Four Drive theory
They identified what they believed are the four main drives that shape the way in which all human beings think and behave. By applying what they saw as the four basic human drives to the business world, they hoped to identify what motivates a range if stakeholders,