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Plans (Kees (Tasks (Review Spareparts data base, If feasible: Involvement…
Plans
Kees
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Department expectations
We need the BCs to concentrate on the Marketing side, not on the data
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Plan
Vision
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Added value for SSOs
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Deliver: Advise
Product (assortment, approach, etc.)
Help focus attention (attention is key to make a brand/product work, so in most cases it is how to manage time/attention in the most effective way)
Market (tendencies, opportunities, threats...)
Deliver: Coordination
Projects like VBP, or assortment selection that needs a central hub to collect and mix different preferences
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LVI
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Brands
Relation
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Marketing
What they provide, what we usually create
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Portfolio
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What we miss, what we do not like
Potential new brands. Are we in talks, how to follow up?
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Projects
Sharing information
Emailing
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How to organise a manageable/comprenhensible way of sharing info informing colleagues about different topics
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