THE DIFFERENCE BETWEEN INTERNAL AND EXTERNAL BUSINESS ENVIRONMENT IN…
THE DIFFERENCE BETWEEN INTERNAL AND EXTERNAL BUSINESS ENVIRONMENT IN LOGISTIC
refer to the environment which is in direct contact with the organization and the routine activities of business straight away
cultured and image
funtion of the business
refer to the general environment within the economy that within the economy that influence the working, performance and decision making
MACRO BUSINESS FACTOR:
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BASIS FOR COMPARISON OF MICRO (INTERNAL) ENVIRONMENT AND MACRO (EXTERNAL) ENVIRONMENT
environment is defined as the nearby environment, under which the firm operates. while
environment refers to the general environment, that can affect the working of all business enterprises.
known as Internal Environment while
known as External Environment
=COSMIC, i.e. Competitors, Organization itself, Suppliers, Market, Intermediaries and Customers.
=PESTLE, i.e. Population & Demographic, Economic, Socio-Cultural, Technological, Legal & Political and Environmental:
Nature of elements
Are these factors controllable?
=Directly and Regularly
=Indirectly and Distantly