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THE DIFFERENCE BETWEEN INTERNAL AND EXTERNAL BUSINESS ENVIRONMENT IN…
THE DIFFERENCE BETWEEN INTERNAL AND EXTERNAL BUSINESS ENVIRONMENT IN LOGISTIC
Micro environmental
(internal)
DEF:
refer to the environment which is in direct contact with the organization and the routine activities of business straight away
ELEMENT
::
Business policy
management structure
cultured and image
funtion of the business
Macro environmental
(external)
DEF:
refer to the general environment within the economy that within the economy that influence the working, performance and decision making
MACRO BUSINESS FACTOR:
physical
political
economic
social
tehnology
international
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BASIS FOR COMPARISON OF MICRO (INTERNAL) ENVIRONMENT AND MACRO (EXTERNAL) ENVIRONMENT
Meaning
:
Micro
environment is defined as the nearby environment, under which the firm operates. while
Macro
environment refers to the general environment, that can affect the working of all business enterprises.
Alternatively
:
micro
known as Internal Environment while
macro
known as External Environment
Elements
:
Micro
=COSMIC, i.e. Competitors, Organization itself, Suppliers, Market, Intermediaries and Customers.
Macro
=PESTLE, i.e. Population & Demographic, Economic, Socio-Cultural, Technological, Legal & Political and Environmental:
Nature of elements
:
Micro
=Specific.
Macro
=General
Are these factors controllable?
:
Micro
= yes
. Macro
= no
Influence
:
Micro
=Directly and Regularly
. Macro
=Indirectly and Distantly