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Key factors affecting consumer decisions (Price (The price of products is…
Key factors affecting consumer decisions
Price
The price of products is the biggest reason why or why not people purchase the product
Consumers what the best product for the cheapest amount possible
Environment
In the 21st Century are buying products that are suitable for their lifestyle and the climate they live in. eg, Australians would want to buy products to keep them cool during summer.
Consumers are purchasing products that are environmentally friendly so that they're protecting the earth for future generations
Finance
The interest rates determine if consumers will purchase the product and the time of year that they do
Loans may not be given if the consumers paying record is bad
Service
The service of the company will determine where the product is purchased
Good pre sales and after sale makes the consumer happy and willing to buy the product
Convenience
Consumers in the 21st century don't have a lot of time, so they purchase products that are easy to purchase and use.
Consumers are purchasing more products online because it is more convenient then travelling to the shop
Gender
The type of gender a person is influences what type of products you buy and why you purchase them.
The way products are advertised are targeted at different genders. Perfumes will be targeted at ladies with colours that attract women.
Age
Your age determines what product you want to buy. A human at the age of 20 would want to purchase a car where a toddler would want toys
A consumers age effects how much money they want to spend on products
Marketing
The way that products are marketed and priced effects the way consumers purchase
The way businesses market they products attract different types of consumer
