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USA Museum XYZ (Interviewed 23 people (Board members (5 current and 1…
USA Museum XYZ
Interviewed 23 people
Board members
5 current and 1 past board member
Former executive director
5 executives of other museums
a city official
2 funders
3 corporate leaders
3 program partners
2 civic leaders
Small museum in major USA city moved into new building
funded by several board members
then visitor numbers dropped off abruptly
numbers increased at launch
Board members expressed concern over
worries about the future
confusion on mission
financial health
Questions asked were
What do you see as its current role or mission
What do you see as its future role or mission
What do you know about the museum
Strategic Planning process called for
Acting EO asked 2 experienced colleagues to assist the newly formed strategic planning committee in identifying the problems
Plan was to interview a number of key sources within the museum as well as other local museum professionals and leaders in the city familiar with the museum.
Then follow up with a formal assessment of the museum's strengths and weaknesses and opportunities as seen by the museum stakeholders