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Tourism Area Cycle (TALC) in Gunung Jerai, Kedah (1. Exploration (Gunung…
Tourism Area Cycle (TALC) in Gunung Jerai, Kedah
1. Exploration
Gunung Jerai is the highest peak of the western coast of Peninsular Malaysia. Most people know very little about Gunung Jerai only the local people will know.
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2. Involvements
Some local people start notice that there are increasing numbers of people coming to their local area. They start businesses to provide any services such as accommodation, food, guides and transport.
In this stage, the manager can promote the place through media social to attract more outsider to visit the place.
4. Consolidation
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The resort management is bad. For example, the housekeeping did not replace the bed sheet, did not provide towel to customer and etc.
5. Stagnation
In this case, the host must play an important role weather make a rejuvenation or let the place to decline.
The number of tourist remain decrease because of such issue and they will lost confidence to visit again the place.
3. Development
In order to attract more tourist and convert them into paying guest, some festivals and events that are organized primarily for tourist.
Government and other agencies provided more project management and design or build services at Gunung Jerai which included more cafe or restaurants, more shops and entertainment. Therefore attract more tourist come and visit.
6. Rejuvenation
They will pay attention to the innovation policy and creating innovative service to attract back the tourist and visitor.
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The Tourism Area Life Cycle (TALC) is a theory of tourism region evolution designed to assist destination managers and others in dealing with and understanding problems that seem to almost inevitably arise with concentrated tourism development.
