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Make a difference (Perception (Imperfect, Second grade, Misshaped,…
Make a difference
Fruit
Curvy apples
Double-bananas
Ugly strawberries
Ugly tomatos
Vegetables
Weird carrots
Odd-shaped potatoes
Disformed cucumbers
Perception
Imperfect
Second grade
Misshaped
Blemished
Ugly
Reject
Benefits
Environmental impact
Affordable/savings
Healthy, nutritious
100% organic
Australian grown
Keeping jobs in Australia
Issues
Food wastage
World hunger
Landfill
Hard to market