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Marketing research (advantages (help to (plan ahead, establish trends,…

- - - - conscerned reports
      - magazines
      - periodicals
      - articles
      - government publications
      - company publications
      - books
  - - - target population
      - sample size
      - sampling method
    - - prmary
      - secondary
    - - the research technique
        
        observation
        
        survey
        
        experiment
      - research instruments
        
        mechanical devices
        
        questionnaires
      - contact method
        
        personal
        
        telephone
        
        postal
        
        internet
  - - - should be in qualitative or quantitative terms
      - expressed as questions, statements, hypothesis
- - - - marketer don't have enough data
      - use qualitative, secondary, expert options
      - can't use for marketing decisions
    - - used to
        
        explain hypotheses
        
        monitor hypotheses
        
        test hypotheses
      - uses
        
        questionnaires
        
        structured interviews
        
        data analysis
    - - find cause and effect of variables
      - uses
        
        experimentation technique
      - used to predict and test hypotheses
  - - - collect data specially in hand
    - - based on previously collected data
      - saves money, time