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MARKETING STRATEGIES AND DEVELOPING A MARKETING PLAN (MARKETING PLAN…
MARKETING STRATEGIES AND DEVELOPING A MARKETING PLAN
MARKETING PLAN
List your marketing goals
- should be measurable
Develop the marketing communications strategies
and tactics
For warm prospects
Loyalty programs
Customer appreciation events
Permission based e-mail
For cold prospects
Public relations
Direct marketing
Advertisind
SWOT analysis -
Conduct a situation analysis
Describe your target audience
in terms of demographics
Earnings
Geographic location
Family composition
Gender
Life style
Age
Set your marketing budget
Pricing strategy
Promotional plan
Direct sales
Internet marketing
Public relations
Sales promotions
Packaging
Marketing materials
Advertising
Other publicity efforts
Unique selling propotion
Competitive analysis
-
Target market
Mission statement
Marketing strategy
Marketing budget
Action list
Metrics
MARKETING STRATEDY
Drawn from market research
Focus on the right product mix.
TYPES OF MARKETING STRATEGIES
Call to Action (CTA) marketing
Scarcity marketing
Diversity marketing
- Customised marketing plan
Digital marketing
Undercover marketing
Email marketing
Mass marketing
Transactional marketing
Relationship marketing
Seasonal marketing
Public Relationship marketing
Green marketing
Outbound marketing
Inbound marketing
Content marketing
Word of mouth/Viral marketing
Send a screensaver
Send a game
Send a news letter
Pyramid offer
Viral communities
Send an e-postcard
Tell a friend
Freebie marketing
Cause marketing
Cross media marketing
Close range marketing
Affinity marketing/Partnership marketing
Guerrilla marketing
Permission marketing
Personalized marketing/ One to one marketing
Offline marketing
Cloud marketing
