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Product development strategy (Brand Media (Colors, Logo, Claim, Photos,…
Product development strategy
Brand Media
Colors
Logo
Claim
Photos
Drawings
Icons
Website
Social Media
Stationery
Mobile app
Pattern
Gradient
Name
Content strategy
Marketing
Built-in marketing
E-mail marketing
Influencer marketing
Social media marketing
Content marketing
Guerilla marketing
Remarketing
Targeted marketing
Strategy
Communication
Client acquisition
Viral Cycle Time
Invitation system
Product market fit
Product tests
Influencer opinions
Clients' opinions
Positioning
Market entrance strategy
Competition
Bottox procedures scheduled by phone or mail
Other beauty procedures
Consumer barriers
Client
Not enough doctors
Concern for uploading pictures of credit card
Insufficient knowledge of service
Fear of someone finding out about procedure
Doctor
Not enough clients
Concern for uploading pictures of cetificates
Client's satisfactions measurements
Emergency Response
Brand Identity
Emotions
Brand promise
Client
Schedule botox procedure faster, find trusted doctors
Doctor
Grow client base, optimize schedule
Target group
Client
Women, big cities, 25-55, familiar with new technology, value beauty
Doctor
Women/men, 28-65, big cities, tech savvy, beauty related specializations
Mission
Brand story
Hero
Positioning statement
Client persona