Please enable JavaScript.
Coggle requires JavaScript to display documents.
Content and social promo strategy (Twitter (Hashtags : #edtech , #edchat,…
Content and social promo strategy
Linkedin In
Linkedin Groups
Need Nandan to sign up
Share content from blog
Engage with other content
:red_flag: :star:
Company Feed
(Posting from page to followers)
Share our blogs and articles
(Set up Zapier so automatically pulls from updated RSS feed to post)
Share other popular / 'trending' content
Pull quotes / snippets and images from posts to share on won (not always articles)
:star:
Channel focus on 'online networking' with influencers
Slideshare
- turn appropriate posts and post - can share directly on Linkedin - easier to embed
Facebook
Post to company page
Four key areas (Mixed product / customer / content)
Content (own and others)
Testimonials
Company updates / announcements
Product specific updates / support announcements
Can we start gathering customer testimonials? :star: :red_flag:
Some FB groups but not many members at the moment - keep eye on growing communities
Frequency - seems to be couple of times a week. Focus on quality rather then quantity as EdTech = associated with work and could be intrusive on channel predominantly used for personal / social
Twitter
Same as LinkedIn here - set up Zapier to auto pull in posts ?
Hashtags : #edtech , #edchat, #globaled, #hacklearning, #elearning, #asiaed (slow chat with one question per day) - contribute to conversations
http://www.brilliant-insane.com/2016/06/4-edtech-experts-explain-the-power-of-twitter-chats.html
Schedule to re-tweet / :<3: popular edtech publisher and influencers
Identify influencers on Twitter - are we following them all? How can we interact? How often do they post themselves? :star:
Check out calendar of all #edtech twitter chats - -
https://sites.google.com/site/twittereducationchats/education-chat-calendar
-
https://www.iste.org/explore/ArticleDetail?articleid=7
:star:
Quuu promote
Follow 4:1:1 approach to posting ?
Website
Have we got social sharing integration on the new website? :red_flag:
Sumo installed? Prompt email newsletter signup
Edtech podcasts
Sponsorship :star:
https://www.edutopia.org/blog/best-education-podcasts-betty-ray
-
https://www.edsurge.com/news/2016-05-17-looking-for-a-curated-list-of-podcasts-on-education
-
http://www.fusionyearbooks.com/blog/educational-podcasts/
Provide interviews
Co-create content / promo swap
Paid Promo
Display ads (AdRoll)
Social Paid ads on FB / promoted posts on Twitter? LinkedIn - check CPC's
Quuu promote
Outbrain / Taboola?
Partner Promotion
:red_flag:
Can they promote on their social channels / newsletters? :red_flag:
Can we create content for them / or co-creation? We promo their content in return? :red_flag:
Who can we 'swap' content with? :red_flag:
Schools / End Users
:red_flag:
What opportunities to encourage them to share content? Promote themselves as forward thinking institution :red_flag:
Create assets that they can share with their end users
App Marketing
Submit to app directories / app listing websites
Submit to popular app review websites
Submit screenshots to enhance listing
Identify influencers (EdTech) and ask them to review
Content Distribution
GrowthHacker - share posts on startup channels :star:
Review Quora opportunities :star:
Get Medium profile - contribute and comment
Find active EdTech users
PR Opps
HARO - monitor daily requests (find alternatives) :star:
Contact editors at edtech publications
Press releases for product updates and data / stats
Video Marketing
?
Optimised demo videos
Promo video
Sponsored video / video ads?
Webinars
What videos do we already have - are these now updated and will require refresh with new website? :red_flag:
Engage with niche online communities
Opportunity to create own community? LinkedIn EdTech group specifically for Aus? APAC? UAE?
Speak to teachers - ask them where they find out information
Pick forums for EdTech providers and institutions and engage
https://vanillaforums.com/en/industry/education/
http://edtechtalk.com/forum
Events
Sponsorship
Social promo - jump on trending #'s etc.
Speak at? Create list of events and identify opps? :star:
Attend
