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Boutique Hotel (Concept (Small in size, luxurious/unique, personal…
Boutique Hotel
Concept
Small in size
luxurious/unique
personal atmosphere
Design
memorable experience
4 V's
Volume
variety
variability
variation
Organizational structure
staff
outsourcing
management styles
Products/Services
quality
rooms
tangible/intangible facilities
Segmentation
leisure
business
order winners/ order qualifiers
unique
personal arrangements
product life cycle