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Staffplace (Employers (Facebook Marketing (Direct Advertising (Target key…
Staffplace
Employers
Launch Night in UAE
Identify key employers and offer unique pitch to acquire them as early adopters
Facebook Marketing
Direct Advertising
Target key position holders in industy & geographic region with content marketing
Remarketing
More sales orientated messages directed at interested parties
Display
Supporting brand awareness campaign to target demographic
Organic
Organic posting focused on employees as B2B not relevant
Google Adwords
Search Ads
Target keywords of competitors such as 'recruitment agency'
Remarketing
Soft sale display advertising directed at interested parties
Display
Brand Awareness campaign
Direct Sales
Sales Rep visiting key target employers
Linkedin Advertising
Target key position holders in industy & geographic region with sales messages
Blog Posting in industry categories around sector distruption
Twitter Marketing
Paid
Paid Brand Awareness campaign targeted to keywords from profiles
Organic
Organic posting using hashtags and account tagging to create conversations
PR
Creation of blog posts on website to act as press releases regarding the distruption of industry
Appointment of PR agency to promote app to relevant industry blogs & journals
Employees
Facebook Marketing
Direct Advertising
Directly advertise jobs to target audience through profile targeting
Display
Brand awareness campaign targeted to demographic
Remarketing
Advertising to interested parties encouraging sign up
Organic Posting
Limited posting of featured job listings
Limited posting of content showcasing WHO Staff place is
Twitter Marketing
Organic posting
Featured job listings with hashtags
Direct Interaction with potential employees
Tips for becoming more employable
Direct Advertising
Direct advertising based on relationships to other employment accounts
Content Creation
Creation of blog content on website to encourage users to visit for knowledge gain
Linkedin
Limited budget to promote service to target employees through Linkedin Advertising
Google Adwords
Seach Ads
Advertise service in competition with other employment services
Display
Creation of display adverts to increase brand awareness targeted at users who visit & live in UAE
Remarketing
Advertising to engaged users to promote brand/increase sign ups