Glen Allsop, Viral Marketing (Ranking (How Google Works (Ranking factors (…
Glen Allsop, Viral Marketing
Business Model benefits
Fewer clients can generate more money
A machine that automatically brings customers to you
Attract your audience to you, instead of pushing your product on them
Create content that HELPS your customers, DON'T ADVERTISE to them.
Answer their question + solve their problem + build a relationship
Identify top problems your target customer is facing
Write the answer in a blog post
When they land on your blog post, get them to opt in to your email list
Popup Like OptinMonster
Think about top objections or questions u get all the time.
Long tails and keywords are what your target customers are searching for the answers to their questions
getting the right traffic
Step 1: Validate topic ideas
Step 2: Competitor Research
Ahrefs Content Explorer
How Google Works
Higher ranking --> higher CTR
The age of your website
how fast your website loads
Optimised images for image search
Keywords in your title tag
Whether your site is mobile friendly
Whether your pages are relevant to a query
Length of page content
: Links from other websites to yours.
15 Ways to Build Links to your Site
1) Build a site for people
When people talk about you online, links follow
3) Guest Blogging
:check: You write articles for free for another websites (relevant to you), you get a backlink in the byline in return for your content.
How to find sites
4) Contact Authors: get in touch with influencers in your niche and ask if they would be interested in your free content.
3) Google Blog Search: find blogs accepting guest posts, "niche guest post", "niche article by". (eg. "hr articles by"
2) niche browsing: look for top sites in your niche and text like "write for us", "become an author", "submit your article"
1) Google "niche blog" for your industry, "niche blogging" or "niche guest posts".
Writing Publish-Worthy Posts
Guest Post Email
1 more item...
5 more items...
Send all of your posts in text (.text) files because u send bloggers the HTML code of your post; this helps keep the links in tact.
Unique content that hasn't been used elsewhere, break up posts with images, bullet points and headings. keep the piece relevant to the blogger's previous content.
:smiley: Get backlinks with custom anchor text around keywords you want to rank for.
2) Be Useful
Is your site helping people fill a need?
4) Competitors backlinks
See which sites are ranking well for the phrase and where their links are coming from.
Identify a competitor's URL and make a link search Eg. "link:http://" or site:domain.com
Check your competitors to see if there are
freely available link sources that you can also get for your own site
1 more item...
competitors are people trying to rank for the same keywords/phrases as you on Google.
5) Blog Comments
:warning:Most blog comments are nofollowed (this means search engines aren’t supposed to give weight to the link, though I believe Yahoo and Bing still do) so they
don’t provide much link juice directly
:+1: Indirect way to get links back to your site. If you interact with a bloggers community, eventually they will write an article to link back to u.
5) Flippa Auctions
a place for people to buy and sell websites
you’ll find a number of repeat sellers who are selling websites that have ranked well in Google very quickly
Looking at these sites and finding where their backlinks are coming from
Free content sites: Squido, Gather, Hubpages
Building Link Networks
Changes you make to the actual code of your website to help with rankings
SEO & Power of Links
Pricing Models for SEO Clients
Private Blog Networks: Blueprint