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Avy Addison (Vision (Yearly Goals (Year 1 (Brand set, Batch inventory set,…

- - - - Search for storefront
      - Develope store front / maker space concept
      - Rent store front
    - - Develop furniture line
      - Leverage store for networking and sales purposes
      - Hire necessary staff
        
        Batch worker(s)
        
        Bookkeeping
        
        Design
        
        Sales
    - - New batch inventory set
      - Website update
      - Exit Fat Tire
      - Launch new Flagship Series
    - - Launch furniture line on website
      - Step up production of batch work
    - - Turn profit
      - Hire apprentice for batch work
      - Develop new batch works
      - Develop new Flagship works
    - - Launch Flagship Series
    - - Flagship inventory set
      - Flagship Seiers set
      - Launch Flagship series online
    - - Partner with retailer to sell batch work
      - Develop new Flagship Series
    - - Brand set
      - Batch inventory set
      - First Flagship Series developed
      - Officially launch
      - Sell first item
    - - Open store in US
  - - - Germany quality
      - American service
- - - - Yearly Reporting to Finanzamt
    - - Products
      - Day Rates
      - Half-Day Rates
- - - - E-commerce
      - E-shop with inventory
    - - Identify viable outlets
        
        Instagram
        
        YouTube
        
        Twitter
        
        Facebook
        
        Pinterest
    - - Ebay
      - Esty
      - Artfire
      - Custommade
  - - - Store front / Maker space
      - Cafe / Display room
    - - Flea markets
      - Berlin retailers
  - - - Mission Statement
      - Family Oriented
      - Collabrative
      - Supporting
      - Hardworking
      - Top quality products and service
      - Slogan
        
        Est. in 1993, realized in 2017
    - - Classic
      - Greyscale
      - Art Deco / 50's Americana
      - Simplistic
- - - - Batch sets
        
        Items that pair well or can be sold as a set
      - Single works
        
        Natural solo items
      - should be bread and butter
      - Bulk shipping and storage where applicable
      - Easily trainable
      - Simple bulk production
      - Bulk materials
      - Template based
    - - more involved pieces that are difficult to batch due to size, materials, work flow, time allotment, etc.
      - tend to have a higher price point
      - should be fun to build
      - Experimental projects
      - Potential Flagship work
    - - Sought after pieces
      - Should define the brand image
      - Limited numbers
      - Flagship works should be built as a series
        
        Series
        
        a new series is to be developed at least every two years
        
        pieces can be sold separately, paired or as a set
        
        pricing based on number of pieces purchased
        
        line of works that follow same design style
    - - Bespoke
        
        based on clients vision
      - highest price point
      - large number of possible pitfalls
        
        desires and work to be contracted prior to work begin
        
        materials costs plus one day rate to be paid prior to work begin
      - time consuming
  - - - Chronological Pics
      - Maintanence