Chapter 7: Using Secondary Data (Evaluating Secondary Data (Purpose (to…
Chapter 7: Using Secondary Data
What Are Secondary Data?
Data that have been collected by other researchers.
include everything from annual reports, promotional material, parent company documentation,
Reasons for Basing Your Research Project Entirely on Secondary Data
the nature of your topic and your institution’s assessment regulations.
Classifying Secondary Data
include multilateral organization and government websites.
include academic journal articles and conference papers.
Include sales invoices, customer records and sales figures.
include textbooks and lecture notes.
The Advantages of Secondary Data
Can allow for comparative analysis
Ideal for longitudinal studies
Easily accessible for other researchers
The Disadvantages of Secondary Data
Access is difficult and costly
May not match your research problem
Difficult to verify reliability
Not in a manageable form
Evaluating Secondary Data
to consider here is the extent to which the purpose relates to your own research
covers such qualities as the age and the amount of data available,
the credibility of the authority
How to Link Primary and Secondary Data
to compare your primary data with secondary data from books, journal articles, published statistics and other sources.
data can also be used to increase the credibility of your primary research findings.