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Chapter 7: Using Secondary Data (Evaluating Secondary Data (Purpose (to…
Chapter 7: Using Secondary Data
What Are Secondary Data?
Data that have been collected by other researchers.
include everything from annual reports, promotional material, parent company documentation,
Reasons for Basing Your Research Project Entirely on Secondary Data
the nature of your topic and your institution’s assessment regulations.
Classifying Secondary Data
Electronic Format
Commercial audience
include multilateral organization and government websites.
academic audience
include academic journal articles and conference papers.
Written Format
commercial audience
Include sales invoices, customer records and sales figures.
academic audience
include textbooks and lecture notes.
The Advantages of Secondary Data
Less resource-intensive
Can allow for comparative analysis
Ideal for longitudinal studies
Easily accessible for other researchers
The Disadvantages of Secondary Data
Access is difficult and costly
May not match your research problem
Difficult to verify reliability
Not in a manageable form
Evaluating Secondary Data
Purpose
to consider here is the extent to which the purpose relates to your own research
Scope
covers such qualities as the age and the amount of data available,
Authority
the credibility of the authority
Audience
Format
How to Link Primary and Secondary Data
to compare your primary data with secondary data from books, journal articles, published statistics and other sources.
data can also be used to increase the credibility of your primary research findings.