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Marketing Mix (Product (Product Adaption …
Marketing Mix
Product
Product Life Cycle
Growth
Introduction
Decline
Maturity
Product Adaption Curve
Early Majority
Late Majority
Early Adopters
Laggards
Innovators
Product Management
Product Line Extention
Up-Market Stretch
Two-Way Stretch
Down-Market Stretch
Product Branding
Authentic
Attractive
Different
Dependable
Clear
Loved
Worthy
Accountable
Product Bundling Techniques
Cross Industry Bundling
Premium Bundling
Mixed Bundling
New or Lesser Product Bundle
Pure Bundling
Product Mix
Services
People
Process
Physical Environment
Product Classfication
Physical Object
Service
Place
Personality
BCG Matrix
Product Life Cycle & BCG Matrix
ANSOFF MATRIX
Place
Stretagic Location
Selective
Exclusive
Intensive
Characteristics Of a Good Business Location
Allowance for expansion
Availability of power , fuel & Water Supply
Fit for the location or not
Abundant Supply of Raw Material
Price
Price Strategies
Market Skimming
Bundle
Market Penetration
Differential
Multiple Unit
Loss Leader
Phychological
Competitor based
Going rate Pricing
Price Matching
Predator Pricing
Promotion
Marketing Communication
Public Relations
Endorsement
Sales Promotion
Compaigns
Personal Selling
Billboards
Advertising
Posters
Promotional
