Please enable JavaScript.
Coggle requires JavaScript to display documents.
Chapter 6 Primary Data Collection (Questionnaires (Advantages (They allow…
Chapter 6 Primary Data Collection
Questionnaires
Advantages
They allow you to obtain accurate information.
They provide a cost-effective and reliable means of gathering feedback that can be qualitative as well as quantitative.
A survey questionnaire can provide accurate and relevant data through thoughtful design, testing and detailed administration.
Disadvantages
The way that questionnaires are administered often means that they are impersonal.
potential problem with questionnaires is that if the respondent misinterprets a question, that response cannot be included in the final analysis.
Things to consider when designing a questionnaire
Layout Your questionnaire
Question order
Use of Coding Codes (symbols)
Techniques
Open questions
Is one in which the respondent does not have to indicate a specific response.
Closed questions
Is one in which a respondent has to choose from a limited number of potential answers.
What Are Primary Data?
you collect data yourself using a range of collection tools such as interviews, observation and questionnaires,
Options
Introduction to Questionnaires and Interviews
questionnaire can be completed without the assistance of an interviewer.
.
interview requires the presence of an interviewer.
Interviews
Interview methods
Semi-Structured
is a hybrid of the structured and unstructured approach.
Unstructured
The advantage of the unstructured approach is that it allows a respondent the freedom to discuss themes or raise questions that are of particular importance to them.
is also sometimes referred to as an in-depth interview.
Structured
Is based on a rigid set of interview questions.
Recording interviews
Types of interviews
Elite interviewing
Focus group interviews
Telephone interviews
Face-to-face
allows the researcher to gain an insight into a person’s beliefs and attitudes towards a particular subject.
Are more commonly associated with a qualitative research strategy.
Observation
Involves recording the behaviour of your research subject.
Types
Undisguised observation
research subjects are aware that they are being observed.
Disguised observation
research subjects are unaware that they are being observed.
Participant observation
the researcher interacting and being a part of the group under investigation.
Non-participant observation
the researcher does not interact with the research subject( s).