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MARKETING MIX (PRODUCT (Product Bundling (Authentic, Attractive, Different…
MARKETING MIX
PRODUCT
Product Bundling
Mixed Bundling
Cross Industry Bundling
Pure Bundling
Premium Bundling
New or Lesser Product Bundling
Product Management
Product Adoption
Early Majority
Late Majority
Early Adaptor
Laggards
Innovator
Product Line Extension
Up Market Stretch
Two Way Stretch
Down Market Stretch
Product Mix
Product Bundling
Authentic
Attractive
Different
Accountable
Dependable
Clear
Loved
Worthy
Product Classification
Service
Place
Physical Object
Personality
PLACE
Characteristics of a good location
Fit for location or not
Availability of power,fuel and water
Allowance for expasion
Abundant supply of raw materials
Strategic Location
Place and Distribution Stratergies
Selective Stratergy
Exclusive Stratergy
Intensive Stratergy
PRICE
Pricing Stratergies
Market Skimming Pricing
Bundle Pricing
Market Penetration Pricing
Differential Pricing
Multiple Pricing
Loss Leader Pricing
Psychological Pricng
Competitor Based Pricing
PROMOTION
Marketing Communication
Public Relations and Publicity
Endosements
Sales Promotions
Billboards
Personal Selling and Sales Force
Posters
Advertising
Promotional Stratergy