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Marketing mix (4P (Product (Content (Brand (Management, Extension,…

- - - - Brand
        
        Management
        
        Extension
        
        Characteristics of good brand
      - Design
      - Technology
      - Convenience of use
      - Quality
      - Packaging
      - Warranties
    - - Physical object
      - Service
      - Place
      - Personality
    - - Pure bundling
      - Mixed bundling
      - Cross industry bundling
      - Premium bundling
      - New-or lesser- product bundle
    - - Introduction
      - Growth
      - Maturity
      - Decline
    - - Innovator
      - Early adopters
      - Early majority
      - Late majority
      - Laggards
    - - Down market stretch
      - Up-market stretch
      - Two-way stretch
  - - - Psychological pricing
      - Multiple unit pricing
      - Market penetration pricing
      - Market skimming pricing
      - Bundle pricing
      - Loss leader pricing
      - Differential pricing
      - Competitor pricing
  - - - Intensive strategy
      - Selective strategy
      - Exclusive strategy