Design for trust and credibility
You want your customers to know that you are a trustworthy, credible company that they can feel comfortable doing business with for the long run. Building that trust is one of the most important jobs of your website. Luckily, there are a few simple things you can do to make sure they get the message loud and clear:
Professional, Updated Design – Nothing lowers the credibility of a website more than an outdated, ugly design. In fact, 75% of customers make judgements about a company’s credibility based solely on their website’s design. A professionally-designed website can make a huge difference in building trust and can be a big differentiator between you and your competition.
Customer Testimonials – If you have some great customer testimonials, make sure you show them off. It’ll put your potential customers at ease knowing that other people have had great experiences with your company.
Brand Logos – If you’re an authorized distributor or seller of brands recognizable by your target audience, let them know. Not every business can carry those brands, so that fact that yours does holds value.
Show Your Humans – People like to know they are purchasing from real people. Show some photos of your staff or founder. Simply knowing there are real people putting their reputation behind a product goes a long way.
Seals and Industry Credentials – Having an A+ plus BBB rating or carrying certifications within your industry builds a ton of trust. Be sure to let your customers know how great and more importantly, how trustworthy you are.