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Marketing Mix (Product (Product Adoptation Curve (Innovator, Early…

- - - - Different , Authentic , Attractive , Dependable , Loved , Worthy , Accountable
    - - A marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.
    - - Analysis and planning on how that brand is perceived in the market.
- - - - Target market and people directly related to the business. Essential factor that provides the service
    - - The systems and processes of the organization affect the execution of the service.
    - - The consumers judgment regarding the service based on the physical evidence