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marketing mix (product (product concern on (design, technology,…
marketing mix
product
product classification
physical object
service
place
personality
product concern on
design
technology
conveinience of use
quality
packaging
brand
warrenties
product life cycle
growth
maturity
intoduction
decline
product adoption curve
innovator
early adopter
early majority
late majority
laggards
product mix
physical evidance
people
process
product bundling techniques
mixed bundling
premium bundling
cross industry bunding
new/lesser product bundling
pure bundling
product manageent
product line extension
up market stretch
two market stretch
market stretch
product branding
authentic
attractive
ditferant
dependable
clear
love
worthy
accountable
price
pricing stretegies
market skimming pricing
bundle pricing
market penitration pricing
differencial stretegies
mulltiple unit pricing
loss leader stretergies
psycological pricing
competitor based stretergies
price matching
going rate pricing
predater pricing
place
characteristic of a good business location
fit for the location or not
availability of power,fuel and water supply
allowance for expansion
abundant supply of raw material
stretergic location
selective stretergies
intensive stretergies
exclusive stretergies
promotion
marketing communication
public relations
endoresment
sales promotion
compaigns
personal selling
billboards
advertising
posters
promotional stretergy