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Marketing Mix : (4Ps of marketing (Product (Concern on (Technology,…

- - - - A physical object
    - - A service
      - A personality
    - - Technology
      - Convenience of use
      - Design
      - Quality
      - Packaging
      - Brand
      - Warranties
      - Appearance
      - Functionality
    - - Stage
        
        Growth
        
        To persuade
        
        Maturity
        
        To remind
        
        Introduction
        
        To inform
        
        Decline
    - - Innovators
      - Early adopters
      - Early majority
      - Late majority
      - Laggards
    - - techniques
        
        New- or lesser-product bundle
        
        Cross industry bundling
        
        Pure bundling
        
        Mixed bundling
        
        premium bundling
      - Benefits
        
        Increases speed
        
        increases efficiency
        
        Advertising opportunity
        
        Lead to extra sales
        
        Competitive tactic
    - - Down-market stretch
      - Up-market stretch
      - Two-way stretch
    - - Characteristics
        
        Different
        
        Authentic
        
        Attractive
        
        Dependable
        
        Clear
        
        Loved
        
        Worthy
        
        Accountable
      - Can be a distiguishing
        
        Symbol
        
        Mark
        
        Logo
        
        Name
        
        Word
        
        Sentence
        
        Combination
      - Brand extension
        
        spin-off
      - Brand management
        
        Tangible elements
        
        Look
        
        Price
        
        The package
        
        intangible elements
        
        Experience of the customer
        
        Relationship with the customer
  - - - Market penetration
      - Market skinning pricing
      - Multiple unit pricing
      - Bundle pricing
      - Psychological pricing
      - Differential strategy
      - Loss leader strategy
      - Competitor based pricing
        
        methods
        
        Price matching
        
        Going rate pricing
        
        Predator pricing
    - - List price
      - Discount
      - Allowance
      - Financing
      - Leasing options
  - - - Strategic location
      - Allowance for expansion
      - fitting to the location
      - Availability of power
      - Abundant supply of raw materials
    - - Intensive strategy
      - Selective strategy
      - Exclusive strategy
    - - Channel members
      - Channel motivations
      - Market coverage
      - Location
      - LOgistics
      - Service levels
  - - - Promotional strategy
      - Advertising
      - Personal selling & sales force
      - Sales promotions
      - Public relations& publicity
      - Endorsements
      - Campaigns
        
        Special offers
        
        Free gifts
      - Billboards
      - Posters
      - Messege
      - Media
      - Budget
- - - - Employees
      - Mnagement