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MARKETING MIX (Product (Concern On (Design, Technology, Convenience of use…
MARKETING MIX
Product
Product Classification
Service
Place
Personality
Physical Object
Concern On
Design
Technology
Convenience of use
Quality
Packaging
Brand
Warranties
Product Life Cycle
Introduction
Growth
Maturity
Decline
Product Bundling
Pure Budling
Mixed Bundling
Cross Industry
Premium
New/Lesser Product
Product Line Extension
Down Market Stretch
Up Market Stretch
Two Way Stretch
Ansoff Matrix
Market Penetration
Market Development
Product Develoopment
Diversification
Related
Unrelated
Branding
Brand quity
Brand Extension
Brand Management
Service Industry
People
Process
Physical Environment
Place
Channels
Selling Direct
Agent
Distributor
Retailer
Mail Order
Internet
Peer to Peer
Multi Channel
Strategy
Intensive
Selective
Exclusive
Promotion
Marketing Communication
Promotional Strategy
Advertising
Personal Selling and Sales Force
Public Relations and Publicity
Endorsement
Campaigns
Bill Boards
Poster
Price
Strategies
Psycological Pricing
Multiple Unit Pricing
Market Penetration Pricing
Market Skimming Pricing
Bundle Pricing
Differential Strategy
Loss Leader Strategy
Competitor Based Pricing