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Chapter1: An Introduction to business Research (Research Skills…
Chapter1: An Introduction to business Research
Why Research is important
Importance of research in business
Identifying opportunities and threats
why studying research methods is important
It if often embedded within o course and sits alongside modules that are relevant for your chosen subject
When taking a research skills module, students usually have a wide range of questions from the outset
The meaning of research
Definitions
is a process of investigation
Is systematic and methodical
Increase Knowledge
Key concepts of Research
The Honeycomb of research methodology
Elements
Research philosophy
Research approach
Research strategy
Research design
Data Collection
Data alalysis techniques
Research philosophy
Epistemology
refers to the nature of knowledge. How we conceive our sorroundings
approaches
Positivism
interpretivism
ontology
is concerned with the nature of reality
approaches
Subjectivism
Objectivism
Axiology
concerned with the nature of value
Research Strategy
Qualitative research
Linked with an inductive study
Quantitative Research
Associated with a deductive approach
Research Skills
Dedication
Responsability
Language
Management