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PLAY DOH BRAND (User Groups (Parents and kids (encouraged, promote…
PLAY DOH BRAND
User Groups
Gender Neutral
open to creativity
Gender specific
Boys
Super hero theme
Girls
my little pony theme
doll house
Parents and kids
encouraged
promote collaboration
fun for the parents
make your own videos
Alone
make-believe
Group
collaboration
Play Patterns
Role play
chef/cooking
dentist
doctor
housekeeping
Create and destroy
sensory or material
satisfaction
Learn
educational games
teaching tools
Free Roam
Create from scratch
use packaging
can as a tool
Electronic device
IPad
Still promotes creativity
equal interaction between game and physical play-doh
Creating a world
FUN Factors
Create
free imagination
no pressure to complete specific task
role play
chef
dentist
construction worker
Smash/Squishy
sensory
satisfying
easy to create and shape
extrusion
rolling
Fun for adults
Collaboration with child
parents can teach
Nostalgic
Play-Doh has been around since 1930's
Infinite Imagination
modularity
moldable
basic tools
less restrictive
Marketing
Website
Shop
Categories
Arts and craft
create and pretend play
infant and preschool
Sets to buy
new tools
tools and play-doh complete set
individual tubs
variety packs
How to
unboxing
featured creations
Youtube
unboxing videos
how to videos
animated episodes
Play - doh characters
superhero/movie characters
Educational Promotion
teaching tools for parents online
teaching games
measuring
spelling
math
Brand Identifiers
Secondary
Squishy
Soft
Primary
Colors
Bright Colors
Yellow Can
Color lid indicator
Brand Identity
LEARN
CREATE
SHAPE