Ad Industry can make a difference (How can the Ad agency community tackle…
Ad Industry can make a difference
stuck in a time where the question if black lifes matter enough or not to prosecute public executions remains, they are still considered as not human
NEW: Thanks to technology, we have the ability to capture these moments and prove it.
OLD: Police brutality and over-use of force toward African-Americans
The death of Trayvon Martin
no interaction between police officers and people of color on a regular basis
they only engage when they have to police them
breeding ground for misunderstanding, prejudices and perception issues
it is not punishable enough! there is always a justification
the proliferation of violent images of black men in movies and music
general lack of understanding
complete indifference when it comes to mainstream America what the concept of white privilege really means and why people of color are frustrated
How can the Ad agency community tackle this?
Put LGBT, colored, handicaped,... people in highly visible campaigns
The communication industry chooses such people as spokespersons and ambassadors
Shape of public opinion and how the public if informed
stars which are not afraid of saying that enough is enough
No risk in participating in a solution-oriented collective strategy! The real risk is in allowing these divides to grow and get bigger.
Everyone is affected!
. If you don't know where to start, let's have a conversation and get each other started.