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Olive Garden (Environment (Setting vs. Socio-economics) (Restaurant…
Olive Garden
Environment (Setting vs. Socio-economics)
Typefaces
Brush Script
Invitations
Menus
Ads
Commercials
Helvetica
Signs
Everywhere
Online
Logos
Directions
Restaurant
Shopping centers
Strip malls
Middle-class
Near other restaurants
History
Brush Script
Robert E. Smith
1942
Popular in post-WWII era
Meant to look like calligraphy done by hand
Posters in 50's and 60's
Helvetica
Max Miedinger
Designed for Hass Type Foundry
1957
Original name: Neue Hass Grotesk
Renamed Helvetica in 1960
Redesigned by Stempel and Linotype in 1983
Emotionless/nuetral
Users/Patrons/Designer/Chef/Owner
Brush Script
Olive Garden
Personal
Upper-class
Elegant
Formal
much unschooled use
Helvetica
No offense or stereotyping
Neutral
Works for anything
Olive Garden
Simple and easy to read
Spell it out; this is what we are
Impact on our Culture and Society
Brush Script
important
fancy/upscale
family atmosphere
Helvetica
See it everywhere
Easily conveys information
Emotionless
Not offensive
No identity