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The Heaton Group Brands :pencil2: (Heaton Group Homes (Target market:…
The Heaton Group Brands :pencil2:
Heaton Group Investments
Current Heaton Group offering
Able to use the current Heaton Group Website
Changes needed on Website to correctly display properties and show success and demand
Properties can go onto investments and Homes if they are suitable for both
Heaton Group Homes
Target market: Owner occupiers
Selling directly to owner occupiers or through agencies
Acts as a resource for home buyers and agencies to access available units, finance, news etc
Needs its own web page and social media - targeted towards this different market
Show apartment in the Vic
Area to register interest in new developments
Own info email address
HG Developments
Aimed towards contractors and suppliers
Acts as an informative portal
Tender information
Some kind of hours tracking portal?
Could be a page on the HG website?
Could be some kind of portal for contractors?
Not sure of the best way to display this!
Health and safety and onsite information
Info email that team sec deals with
HG Energy
Used for tenants, landlords and management companies to track energy consumption
Gives lots of information on how we deal with energy
Green themed, lots of emphasis on energy efficiency and cost saving
Again, could be part of main HG website
Will eventually have app attached to it
Assigned member of staff that deals with energy enquiries
HG Premier Lettings
Target Market: Tenants, Investors, Landlords
Already has its own website and social following
Selling points - Experienced team, simple and low cost move in process, All bills included, smart technology
Area to register interest with visible numbers to appeal to investors
Simple opening page on website that clearly shows what the Heaton Group does and is easy to navigate
Simple couple of lines with information about the group
Each "square " takes you through to another site
Shows investors what we do and they can easily understand our full offering and get information
Utilises current websites and social media
