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Make your brand a thought-leader (engage with real time video using…
Make your brand a thought-leader
employee branding
choose some from each department
write blogs, videos and updates
by providing free, high-quality content you will become an invaluable resource for prospects and position yourself as though-leader
build credibility and trust
become a desireble workplace
create relashionship to costumer, feeling of working as a team
have a star
provide quality content
publish plenty of free
blog posts
e-books
whitepapers
emails
guides
videos
podcasts
the more relvant and valuable the more authority you will gain
people are bombarded with content
they like value
add then to email lists
make them buy products or services
make a schedule and create alot
be constant
continue branding efforts
more traffic and more clients
outsourche or hire new talent
social media tempts us to be all things to all people
but stick to brand
build public facing expertise
review costumer wins and identify 5 things that worked the best within soemthing small (lemonade sells)
to drive growth and revenue
win, enhance and retain client relashionship
what makes the agency different, better and special
tell your story
story telling is trending right now
indentification for people not for corporate branding messages
who are you as persons
whenever you can inject something personal and create connection to audience
share a tale in your emails
personalize the business
https://blog.hubspot.com/marketing/storytelling-guide#sm.00011olpzlxoeeq0tm61vflsv11et
sign up for newsletters
social media
provide value here
do not
constantly send out links to your website in hope that people will click and buy
consider yourself a resource
you know something which other would like to know
answer peoples questions
join conversations
share relevant content
it is about your audience not you
they have problems and you have solutions
instagram
from selling a product to selling an experience
a participation
insight
attach the product to lifestyle and you will give your product life
think locally
problems within germay
open a branch which just focuses on influencer marketing solutions
cooperate with others
guest post on the right sites
find popular and relevant blogs with the same target group
develop unique voive as guest blogger
what can you give that is new
what gaps can you fill out
a chance to shine in areas of expertise
reach audiences otherwise wouldnt
be picky
dotn spread to thin
or waste time on wrong audience
make it very simple to access
simple opt-in solution only email, maybe name
good contetn will make them come back
hostgator
resource for optimizing conversion rates by testing and simplifying the acquisition process
google authorship
log in under google profile and ad link to all the content you have contributed to
then get your G profile within google search results
boost followers
look more credible with google approval on your content
write a book
get expertise
with self publication and digital books its easy
hire a ghostwriter
get your knowledge and voise across without spending the time
be controversial
go against the current
stand out
challenge status quo bring up points different
dont force or it will seem fake
public speaking
infront of right audiences
hamburg messehaller
marketing events
trade shows
conventions
conferences
brand yourself as expert
sell yourself afterwards
stay true to core message
what do you want to be known for?
what topics
thought leadershi is more about content than mind control
setting an example in your industry
original content, informs and delights
clear reason to choose you over competitions
putting your brand front and center in audience mind
http://www.business2community.com/expert-interviews/dorie-clark-become-thought-leader-industry-01210178#mhhPBVWQMOJqrcik.97
invite users to beta test new service
demonstarte commintment to innovation
getting audience buy-in with exclusive oppotunities
effective lead generation strategy
engage with real time video using periscope
own cnn style newsroom
connect with audience in new way
gary
follow you live from office, conferences and special events
explain why
http://www.huffingtonpost.com/jonathan-long/how-brands-will-utilize-p_b_6973166.html
sense of intimacy
real time engagement
answering questions and meantioning their name
cross platform hashtag campaign
speaks to your brands identity or mission
http://www.socialmediaexaminer.com/six-tips-killer-hashtag-campaign/
write newsreleases
communicating to professional public
easy to write and c´should include few basic details
brands history and function
contact information
details of new initiative or announcements a big deal in industry
post to website
with personla note t o respected members or bloggers in your space, and association important to brand
boost seo