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Web Traffic (Ads (News website, Video streaming website, Social network,…
Web Traffic
Ads
News website
Video streaming website
Social network
Portal website
Direct
bookmark
un-identified --> to minimze
Type in URL
instant messager
Referrals
Link exchange
Portal website
3rd party referrals
Generated Content
E direct mailing
which campaign?
which phase?
which customer segment?
Social network
which objective? PR / branding / conversion?
which platform?
Search engine
organic search --> SEO
Paid --> SEM