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Big data and Business Analytics (Potential uses (Academic research, Credit…
Big data and Business Analytics
Potential uses
Academic research
Credit decisions
Social Advertising
Hiring decisions
Consumer surveys
Issues within BDI supply chain
Manufacturing
Generalization
Categorization
Upstream uses
Biases
Quality
Privacy
Downstream uses
Treatment of consumers
Process
consequences to consumers
Maximizing business value
Speed to insight
Business requirements
Insight
Automation
Pervasive use
Mobility
Graphics
User engagement
Ethical issues
Harmful effects of Big data use
Stakeholder Value destruction
Stakeholder diminished rights
Disrespectful to those involved
Analysis framework components
Data storage
Data preparation
Data sources
Analysis