Please enable JavaScript.
Coggle requires JavaScript to display documents.
Key factors that influence our consumer decisions. (Service (Usually poor…
Key factors that influence our consumer decisions.
Service
Usually poor service would have the opposite effect making the customer not want to go back.
Good pre-sales and after-sales service makes the customer feel valued so they will keep buying the product or going back to the store.
Price
Consumers usually want the best quality for a cheap price.
This is usually the most important because if a customer can't afford it they won't buy it.
Convenience
This could influence the way we shop and what we shop for, in our day we have access to online shopping.
Many consumers don't have time to go around and shop so they want somewhere without hassle and convenient.
Marketing
Marketing gets the consumers interested and allow them to now about the products or store making them feel like they need it.
This plays an important role in influencing consumer decisions.
Gender
Different products get different attentions of genders such as a motorbike catching the attention of men.
Gender plays a role in what consumers buy such as females spend a lot more on cosmetics then males.
Finance
You might decide to take out a loan so you are able to afford the thing you want.
There will be times when you have to save up for something because you don't have enough cash such as a car or a house.
Age
When you were a baby all you could have wanted was a little toy or rattle but that changes over time.
You grow up and thats why different products catch the attention of different age groups like a mobile phone for teens.
Environmental
Consumers now want to buy products with minimal packaging to save the environment and recycle.
The community is now getting aware of the things happening to the environment such as pollution.