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MARKETING - is human activity directed at satisfying needs and wants…
MARKETING - is human activity directed at satisfying needs and wants through exchange processes
customers
influence
supply & demand
relationships
products
goods
services - satisfaction
BRANDS - perception
social/ environment
internal
external
benefit vs. cost
value
fuctional/instrumental
symbolic/expressive
cost/sacrifice
experiential/hedonic
delivering
objectives
vision
profit
competition
marketing mix
product
price
place
promotion
marketing philosophies
communication
advertising