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Advertising (Methods of advertising (billboards, mailshots, posters, pop…
Advertising
Methods of advertising
billboards
mailshots
posters
pop-ups
leaflets
endorsement
product placement
sponsorship
commercials
free samples
Good advertising
eye-catching
informative
persuasive
well-thought out
highlight features
slogan
Example
Jean-Claude Van Damme Volvo Trucks
Types of advertising
viral advertising
subtly branded video
internet advertising
outdoor advertising
media advertising
press coverage
publicity stunt
word of mouth
Advertising campaign
advertising agencies
marketing strategy(company)
creative brief
target audience
methods
Goals of advertising
raise publicity
promote a product, etc.
grab attention
back up a product, etc.
Targeting young people
pester-power
brainwashing