Design Thinking Tools (Observation and register on place (Service Safaris…
Design Thinking Tools
Observation and register on place
Service Safaris (going out to explore good and bad service experiences)
Shadowing (immersion in the life of a customer)
Self-documentation: the user/customer observes himself guided by an outline, registering his observations in a diary, by photography or by video.
Mind Maps and other kind of Information Maps
Maps, graphic representations of space or relationships of ideas or images can be simple Diagrams, Charts, verbal or visual Associograms (Affinity Map and Empathy Map), Expectation Maps (Stickdorn & Schneider 2010), complex Infographics as we can find in Complexity (Lima, 2011) or process maps, such as the Journey Map, a graphic representation of the customers’ experiences
Personas and Empathy Map
is a tool based on fictional characters, which helps to make the abstract idea of a group of users personal and human.
The Empathy Map
is a visual tool to organise the information got from Personas and/or through observation and interviews.
Brainwriting and Brainsketching
, as we all know, consist of a participatory idea generation session, without discussing the ideas or thinking them through to the end.
Brainwriting or Brainsketching
version with Post-its’ all participants write or draw each idea on a Post-it, which they stick to the wall or large sheet of paper
: Particularly for generating new ideas and perspectives, sketching, rapidly executed freehand drawing, is essential to make ideas tangible and concrete.
Visual and Semantic Confrontations
During a semantic confrontation, an associative relationship between a problem or task, and words, phrases, images, photographs, textures, flavours, etc., chosen from a particular perspective or found by chance.
is a series of images (drawings, illustrations or photographs), displayed in sequence, to visualise a process, service or event.
is a quick way of visualising and materialising concepts. Concept details, forms and nuances with a crude and unfinished appearance, are brought to life and tested.
is a tool for sharing new concepts, situating the new product or service within a narrative context.
Presenting a project in an emotional context allows the public to follow much more closely the details of the new proposal.
Frequently combined with Role Play or Storyboard to communicate visually the story about the use of the new product and the new experience.
To test, demonstrate and promote a final product, product designers build mock-ups, a scale or full-size model, which provides the most important parts of the functionality of the design