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Audiences and SWOT of project (Opportunities (We can do more audience…
Audiences and SWOT of project
Initial testing 28.02.17
75% related to childhood experiences such as tricks, wands and wizards
25% related to new age such as wicca and merlin
Everyone thought magic existed, no-one was denying magic existed
Everyone mentions TV magicians
People think magic is...
Luck / superstition isn't magic
Supernatural things such as ghosts are science not magic
Something which happens which results in things
A concept
Is entertainment - illusions and tricks
Is real and has a purpose, especially for some cultures
Some people believe in magic... some people don't
Strenghts
People had a personal response and connection to magic - it resonated with them
There were no bad responses to it
People smiled when magic was mentioned - it's a fun and accessible subject
The word is used a lot in popular culture
In Bristol there are several experts such as Ron Hutton
Bristol has a lot of people interested in New Age things, (we're close to Glastonbury)
It's a word everyone understands
Opportunities
Because there's a lack of consensus about what it is, there's scope to create new debates and do things differently
We can do more audience testing with specific groups & ask questions which could potentially attract new audiences
Faith groups
children aged 9 - 16
people from non-western / migrant cultures
Find ways to encourage them to visit and stimulate discussion e.g. through ESOL
Small group of people to help shape project
Contribution to content
white working class communities as identified by their interests / life syle
young people aged 16 - 25
teachers
There's a wide audience - probably bigger than for 'death' ... we need to market it right
We can demystify other cultures.... we could monitor visitorsr changes in attitude
Create a key cultural experience which our core audiences will
have
to come to
Capitalise on parent's desire to take their children to something sophisticated and 'cool' (similar to why families go to WPY)
Potentially adults and children will have a their own individual or shared frames of reference and so there's an opportunity to capitalise on the equality of their experience
To contribute to a wide variety of different learners from KS2 to adults
There have been many other exhibitions focusing on different aspects of magic - we can learn from them
Weaknesses
This week's audience research was small sample
People are wary about saying 'I believe in magic'
People don't see magic as part of their everyday lives
A lot of people have quite a narrow view of magic
If it's suitable for both adults and children, it might not work for either audience
Threats
Working out how to make transition from people understanding / being interested in popular culture to other views of magic
People don't analyse their reaction to magic
People who are very rational or who have a particular faith might feel alienated by it
Some subjects people might feel uncomfortable with such as witchcraft in Africa
People may take offence - feel we're trivializing it or associating it with things they dislike
If we go down a very obvious route visitors won't want to come or conversely people might be disappointed if it's not all about popular culture
Adults might worry it's not suitable for children