Models of the Design Thinking Process (The Model of the Hasso-Plattner…
Models of the Design Thinking Process
IDEO’s 3 I Model
3 I’s (Inspiration, Ideation, Implementation
includes: the identification of the design problem or opportunity, the elaboration of the design brief to give the design team a framework, and the observation of the behaviour of the target group in their daily living environment
includes: an interdisciplinary team goes through a process of synthesis in which they distil what they have observed and learned, into insights that lead either to opportunities to change, or immediately to new solutions
: After the final product or service has been created, the last activity of the implementation space is the development of a communication strategy, to help communicate the solution inside and outside the organisation.
IDEO’s HCD Model (Hear, Create & Deliver)
toolkit for NGOs and social enterprises that work with impoverished communities in the developing world
building listening skills
“Human-Centered Design (HCD) will help you hear the needs of constituents in new ways, create innovative solutions to meet these needs, and deliver solutions with financial sustainability in mind.”
The Model of the Hasso-Plattner Institute
Understand, existing information about the topic is gathered through secondary research.
Observe, is based on a qualitative research approach that includes interviewing and observing techniques, to collect insights about the users’ needs
Through storytelling the insights are then shared among the group and subsequently synthesised into a visual framework called Point of View which reflects the user’s perspective.
The stage of Ideation corresponds completely with the Ideation phase of the 3 I model.
The next two steps Prototype and Tests contain the same activities and considerations as the Implementation space of the 3 I model
The 4 D or
Double Diamond Model of the British Council
, in which the designer is searching for new opportunities, new markets, new information, new trends, and new insights.
, a kind of filter where the first insights are reviewed, selected and discarded.
also covers the initial development of project ideas, in which the designer must engage with the wider context of the identified opportunity. The key activities during the definition phase are project development, project management and corporate sign-off
As in the
the project has been taken through a corporate and financial sign-off (the final concept is taken through final testing, signed-off, produced and launched)
The Service Design Thinking (SDT) Model
first step of any SDT process is to design the process itself
(the most appropriate method for innovation managers working in the service
(understanding the culture of
the customer and the real service problem, and visualising the context)
(generating, testing and retesting ideas and concepts)
(building on ideas and
concepts, prototyping, and thus closely related to stage
(communicating and testing the new concept, improving the prototype)