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CHAPTER 2: PURCHASING & SUPPLY IN THE BUSINESS ENVIRONMENT (internal…
CHAPTER 2: PURCHASING & SUPPLY IN THE BUSINESS ENVIRONMENT
Business Environment:
means all of the internal and external factor that effect hoe the company function including employee, customer, management, supply and demand and business regulation. :
difference between internal and external
internal:
factor and resources that effect the running of the business
external:
including the factor of political, technology, economy and social that give effect to the company.
internal element:
resources
management structure
function of business
business policy
culture and image
Market Environment :It involves the elements such as
(the main sources to gain profit and important to
make good relationship with them),
(sources to get the materials supply. It is usually
done by outsourcing), who are offering
the similar products or services, industry regulators
and strategic alliances.
Macro Factor for Business Environment
Politic
Technology
Social
Economic
Legal