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SWOT Yorkshire Tea (strenghts (third most popular tea brand in the UK,…
SWOT Yorkshire Tea
strenghts
third most popular tea brand in the UK
environmental friendly
market share
collectables
one of the few remaining family tea and coffee merchants in the UK
large packages
clean design
long history
succesful parent company
traditional
international
opportunities
ice tea
targeting young people
online shops
fair trade
tea shops
weaknesses
not focused on online shopping
not so versatile
small product range
threats
competition
human rights organisations
environmental friendly?