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Best Buy Customer Journey (Price/Sales (Easy to know when a sale is…
Best Buy Customer Journey
Accessibility
Mobile website is easy to use
Website doesn't crash during Xmas event
Legibility and colour standards are applied for blind/deaf customers
Price/Sales
Easy to know when a sale is happening
Notified about holiday events
Product events
Concept store demos
Tech Enthusiast
Newest brands available
Reviews available
Recommendations based on usage
Demos
Gifting
Easy to send gift cards
Easy to redeem gift cards to account
Incentives for loyalists
Brand Loyalist
Access brand store content pages
Quickly see which major brands Best Buy carries
See all brand products in one place