Kula Crush It Plan (March-October 2017)
Website
Youtube - creating sharable and insightful videos
Podcast
Newsletters (goal: convert users into readers)
Bulk video (7 day uploads) - Humans of Sydney - Breaking news type video with text caption (educational - think AJNews) - Short interviews (collaborations - think Messina) - Events videos
Events Calendar
March
April
May (First offline event - Aris Latham, Yoga, Meditation & FOOD) talks
June
Facebook Live ideas
Facebook 'Closed' Groups
Sydney Food sharing group
Urban farming group
Sydney, Melbourne, Perth
Wellness Exchange group (wellnessprenuer group) so we can convert them all to users and influencers
KulaKids
Kula365 videos (1 minute food porn restaurant feature videos + wellness collaboration tip videos only)
Instagram Live
Instagram Story (post 8 piece of content per day)
(Planoly App) Content materials - 1) Healthy food porn 2) Fruit platters, smoothie bowl pictures 3) Submission from users from hashtag 4) Fresh ingredient pictures 5) Behind the scenes -Journey of Kula
8 piece of content per day - Morning 8am, 9am, 10am - Lunch 12pm, 1pm 3pm - Evening 6pm 8pm 9pm
Engagement - Reply daily comments via (Iconosquare App)
New engagements - Search via web browser of instagram.com and search via hashtag to source and engage with new users to convert them into followers - 20 comments per hour = 60 comments per day to start
July
Double recording from Interviews or Youtube recordings
(1) Our story - the making of Kula - Behind the scenes VLOG of the team and how our viewers can get involve along the way, goal is to share and connect with our audience like a friend Kula Movement (2) 'Australia's best healthy eats guide series' featuring the best local food one city at a time, lots of food porn, chef tips, travel guide (3) Healthy restaurant features (similar to #2 but longer viewing time) (4) Urban farming or community projects around fresh food / produce interviews and features (5) Kula Sustainable eating & living (chit chats with wellness experts to become happier and healthier)
PAID SEO via google adwords
Kula Sustainable eating & living principles
Blog collaborations (need to build in an automated system for bloggers on website)
Expert top 500 interviews
Automated first 4 emails
Free Ebook 'Kula Sustainable Eating & Living'
Educational videos - down the pipeline to be posted via udemy, skillshare etc (Kula Sustainability Eating Education)
Mind, Body, Soul (from wellness experts)
Humans of Kula/sustainability (simple picture or video with written conversational text)
Food for thought
Recipes by wellness editors
Snap (8 x piece of content per day) mostly recipes and post the story via youtube
Wechat (Chinese people buying and selling fresh produce) & international students looking for trendy cafe food etc