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news brand (multiple platforms (different screens (smart phone, tablet,…
news brand
multiple platforms
print
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increase video
tv
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streaming
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new possibilitys
Disney example
convergence
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different screens
smart phone
tablet
smart tv
business model
brand value
audience behavior
Example Netflix
full season releas
Binge watching
time shifted viewing
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value drivers
advertising
native advertising
original content
content niche
example history channel