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Marketing (Definition (Value driven (Researching (Methodologies (Between,…
Marketing
Definition
Value driven
Creating
Communicating
Promotions/ Marketing activities
ATL
methods
Types
Press/NEws
outdoor...etc
Radio/ TVC/ CF
Purpose
Reach audiences
Build awarness
Measurement
Frequency
Reach
Number of impressions (CPM)
TTL
Intergrated approach
E.g. Context marketing
Hero context
Hub
Hygine
BTL
Purpose
Increasing conversation rate
Awarness
Engagement
Type
Contextual ad
digital marketing
Measurement:
CPC (cost per click)
CPM (cost per milles)
CPD (cost per day)
RTB
CPL (cost per install)
CPS (Cost per sale)
CPA (Cost per action)
Channel
Owned Media
1 more item...
Earned meadia
1 more item...
Paid Media
2 more items...
Telemarkting
Email marketing
Exhibition
Measurement
Conversion rates
Click through rates (CTR) - from digital ads
Open rates
Website/blog/landing page visits
Followers and subscribers - on your blog, email lists and social media profiles, etc
Feature: target specific group
Can't categorize
SEM
SEO
Methods
Restructure site
Keywords analysis
Competitor's keywords analysis
Applying
Precise keywords
Blurred keywords
Improving the website
Payment methods
CPM(cost per mille)
PPC (Pay per cllick
COst per action (CPA)
Word of mouth
Talker
KOL marketing
Relevance
Reach
Resonance
Topic
Tools
E.g. Email/Twitter...
Taking part(Discussion. forum)
Tracking
Researching
Price
Product
Strength and Weakness
user segmentation
Place
Culture research
Human center design
Scope
CX
Service blueprint map
UX
Useability test
Customer Journey
Pessona
Methodologies
QUANTATIVE DATA:
Secondary data modeling
QUALATIVE DATA
field ethnology research/semi-structured interview/ Focus group
Between
Survey
Vaildaity
Reliablity
Deliverying
Mataining relationship
Referal
viral marketing
Method
Rewarding
Subscribtion
Email marketing
Feedback collection
Concept formulation / transformation
Suggest product team