Actionable Feedback: Unlocking the Power of Learning and Performance Improvement


by Mark D. Cannon and Robert Witherspoon


Concept Map by Amanda Newton

Executive Overview


Delivering critical feedback can be brutal for everyone involved. Most managers hate giving critical feedback, and most employees detest receiving it. In addition, critical feedback often fails to produce the desired results. We describe how cognitive and emotional dynamics-how we think and feel while giving and receiving feedback-can complicate this process, making it more painful and less useful than it should be. These dynamics often interfere with the ability of recipients to process and respond constructively to feedback. They also interfere with the ability of feedback givers to formulate and deliver feedback that is high quality and does not produce defensiveness. Further complicating matters, both feedback givers and receivers have a difficult time recognizing how their own cognitive and emotional dynamics are hindering their effectiveness in the feedback process. We illustrate how these dynamics hamper the feedback giving and receiving process and how understanding them can help managers produce more actionable feedback on performance (feedback that leads to learning and appropriate results).

Idea of Project


More specifically, we will describe the cognitive and emotional dynamics-how we think and feel-that interfere with the quality of feedback giving and receiving. We will also explore how understanding these dynamics can help managers produce more actionable feedback.

Actionable Feedback: feedback that produces both
learning and tangible, appropriate results, such as increasing effectiveness and improving perfor mance on the job

The Impact of Feedback on Learning and Development


  • Managers consider "candid, insightful feedback" extremely important to their development, but most do not believe their companies do a good job of providing such feedback.

"Talented people depend on others for honest assessments of their work in determining what to do better. Without feedback about their performance, they have a hard time figuring out how to improve. With constructive feedback, they can learn sooner and with much greater specificity."

Say it louder for the people in the back

Cognitive and Emotional Dynamics

"[C]ognitive processes of both managers and subordinates can contribute to difficulties in giving and receiving feedback."

Giving feedback and managing critique can be emotional for managers and subordinates alike. Should managers have training on how to do this? Should company's require training? How often do company's look at a potential manager's communication skills in critique before hiring?

Study Methodology

  • Examine some of the cognitive and emotional dynamics associated with the receiving role. This will provide an understanding of the potential difficulties managers face in approaching subordinates.
  • Examine several feedback statements that were given by managers, and we will illustrate their counterproductive characteristics.
  • Describe the cognitive and emotional dynamics that affect feedback givers and that lead them to produce such nonactionable feedback.
  • Illustrate how understanding the dynamics associated with feedback giving and receiving can be used to help managers produce more actionable feedback.

Impactors that help/inhibit Feedback

  1. People do not view themselves accurately.
  2. People do not view how others perceive them accurately.
  3. Could make individuals feel attacked or threatened. (which further inhibits learning.)

Food for thought: "Shelly Taylor, et al. have argued that positive illusions are a hallmark of mental health and are crucial to enabling people to avoid depression and maintain the self-esteem, confidence, and optimism that keep them motivated, persistent, and productive.'6 Similarly, Bandura has demonstrated that high perceived self-efficacy enhances performance on a variety of tasks, and he has argued that seeing yourself as more capable than you really are enhances your performance more than accurate self-perceptions. Thus, subordinates may resist feedback not only because feedback seems inaccurate, but because accepting critiques could undermine their self-esteem and self-efficacy."

Flawed Feedback

Nonactionable Feedback* i.e. "We can't trust Bill"

Counterproductive Feedback Examples

Attack the person rather than the person's behavior

Vague or Abstract Assertions

Without Illustrations

Ill-Defined Range of Application

Unclear Impact or Impactions for Action

Cognitive and Emotional Dynamics Impacting Feedback Givers

  1. Interferes Making Limitations
  1. Attributional Biases

  1. Overconfidence
  1. Third-Party Perspective Differences
  1. Strong Emotions can Impact Ratings and Feedback Formulation and Delivery

Producing Actionable Feedback utilizing third-party perspective.

Case examples with dialogue.

Putting this Knowledge to Work: Towards an Actionable Feedback Environment

Feedback Giving Role

Feedback Receiving Role

Third-Party Role