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VIA - UCaaS company (Case studies (Eg. Teach First, Targets: Trade press…
VIA - UCaaS company
Case studies
Eg. Teach First
Targets: Trade press in relevant industries
Eg. Product install at a primary school:
http://b4ed.com/Article/envirobuild-complete-primary-outdoor-performance-space
Eg. Green tech covered by Telegraph Personal Finance:
http://www.telegraph.co.uk/finance/personalfinance/energy-bills/11823862/My-solar-power-smart-meter-shaves-250-off-energy-bills.html
E.g Product installed in restaurant - hospitality press :
http://www.hospitality-interiors.net/products/articles/2017/01/2006553347-duratrac-sustainable-decking-selected-groucho-club
Monitoring & newsjacking
Response Source requests
http://www.telegraph.co.uk/connect/small-business/how-to-help-employees-embrace-digital-working/
https://www.officegenie.co.uk/blog/20161012-design-top-factor-when-comes-workplace-happiness
Monitoring #journorequest #prrequest hashtags
Look for opportunities to comment on remote working, agility in workplace, "modern offices", new tech, Microsoft office/skype/products, "newer ways of working" etc
Tube strikes / TFL issues
Infographics/ data from previous examples
Content marketing
Infographics
Recycling in the UK: [
https://www.envirobuild.com/blogs/articles/household-recycling-by-local-authority-has-your-local-area-improved
] -coverage in regional press, trade and political
Interactive pieces i.e. quizzes, content tools
Regular research-led on-site content- discovered via content gap analysis
Thought-leadership / opinion pieces
Angles
Op. ex v cap. ex
How to work well from home, successfully.
David v. Goliath in the UCCaaS industry - VIA Cloud vs Microsoft's own cloud
Modern (+secure) communications for financial services
Interviews - Startup success, advice
Follow on from your 15 page interview transcript to turn into long form hero content
Examples:
Comment on the manufacturing industry
/
GDP figures
/
Startups interview
Data-led articles
Surveys
Can host a survey on your own site, using a platform such as Hotjar (on-site), Pollfish.com/YouGov, of sponsored ads...
Can pay per response for faster results, depending on the scope of your user base
Eg. Company Check Business Census.
http://hub.companycheck.co.uk/business-census-2017/
- 1000 responses, 48 different news stories. "Nice if you have the traffic already!"
Angles
Disrupting the workplace
Target readers /publications
CIO, FD, IT manager, COO, CEO, MD
Publications:
Tech/IT/Comms
CRN
,
Tech Target
,
Comms Business
,
PC
,
Telecoms Tech
,
The UC buyer
- "Skype for business" -
techradar
,
CBR
,
Computer Weekly
Business
:
Forbes
,
Business Cloud News
.
Education
Client facing press
- brand awareness.
Press releases