VIA - UCaaS company (Case studies (Eg. Teach First, Targets: Trade press…
VIA - UCaaS company
Eg. Teach First
Targets: Trade press in relevant industries
Eg. Product install at a primary school:
Eg. Green tech covered by Telegraph Personal Finance:
E.g Product installed in restaurant - hospitality press :
Monitoring & newsjacking
Response Source requests
Monitoring #journorequest #prrequest hashtags
Look for opportunities to comment on remote working, agility in workplace, "modern offices", new tech, Microsoft office/skype/products, "newer ways of working" etc
Tube strikes / TFL issues
Infographics/ data from previous examples
Recycling in the UK: [
] -coverage in regional press, trade and political
Interactive pieces i.e. quizzes, content tools
Regular research-led on-site content- discovered via content gap analysis
Thought-leadership / opinion pieces
Op. ex v cap. ex
How to work well from home, successfully.
David v. Goliath in the UCCaaS industry - VIA Cloud vs Microsoft's own cloud
Modern (+secure) communications for financial services
Interviews - Startup success, advice
Follow on from your 15 page interview transcript to turn into long form hero content
Comment on the manufacturing industry
Can host a survey on your own site, using a platform such as Hotjar (on-site), Pollfish.com/YouGov, of sponsored ads...
Can pay per response for faster results, depending on the scope of your user base
Eg. Company Check Business Census.
- 1000 responses, 48 different news stories. "Nice if you have the traffic already!"
Disrupting the workplace
Target readers /publications
CIO, FD, IT manager, COO, CEO, MD
The UC buyer
- "Skype for business" -
Business Cloud News
Client facing press
- brand awareness.