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Strategy and Technology (Strategies for winning a format war (Ensure a…

- - - - Dominant design :desktop_computer: :three_button_mouse:
        
        helps to guarantee compatibility between products and their complements
        
        to reduce confusion in the minds of consumers
        
        to reduce production costs.
        
        Establishment of Standards
        
        Benefits are recognized
        
        Set by cooperation among businesses (public domain)
- - - - Complementary Assets
      - Height of Barriers to Imitation :arrow_double_up:
      - Capable Competitors :bulb:
      - Three Innovation Strategies
        
        Going it alone :silhouette:
        
        Entering into an alliance :silhouettes:
        
        Licensing the innovation :rolled_up_newspaper: