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Strategy in the Global Environment (Choosing a global strategy (Global…
Strategy in the Global Environment
The Global and National Environment
National Competitive Advantage
Factor Endowments
Local demand conditions
Competitiveness of Related and supporting industries
Increasing profitability and profit growth through global expansion
Realizing cost economies from global volume
Realizing location economies
Leveraging the skills of global subsidiaries
Cost pressures and pressures for local responsiveness
Pressures for Cost Reductions
Pressures for Local Responsiveness
Differences in customer tastes and preferences
Host Government Demands
Choosing a global strategy
Global Standardization strategy
Localization Strategy
Transnational Strategy
International Strategy
Changes in Strategy over Time
The Choice of Entry Mode
Global Strategic Alliances
Advantages of strategic alliances
Disadvantages of strategic alliances
Making strategic alliances work
Partner Selection
Alliance structure
Opportunism
Managing the alliance
